What Cleveland Says:
HB SOFT 2 integrates our acclaimed Speed Optimized Face Technology with nine, stroke specific models and premium components for truer strikes and a consistent swing feel across the line. Simply choose the right stroke type and head shape for you, and we'll set up everything else to spec. Yep, we're talkin' the hosel style, toe hang, alignment lines, and grips. So you get consistent distance performance in a finely tuned, near-custom Putter for an optimal price.

Details & Benefits:

• Speed Optimized Face Technology - With SOFT, densely grouped groove lines in the center of the face expand toward the heel and toe, balancing the energy transfer across the striking area to normalize ball speed. Translation? You get more predictable distances on every putt, even on miss-hits. And to keep distances consistent no matter which HB SOFT 2 head shape you choose, our engineers measured the CG and MOI properties of each model and adjusted its face
  milling pattern for optimal alignment.
• Stroke Specific Design - Whether you're into blades, mallets, or a hybrid of the two, HB SOFT 2 Putters feature nine designs carefully assembled for straight or slight arc stroke types. Once you select your stroke type and desired Putter head shape, we've got everything else matched to complement that—hosel style, toe hang, alignment system, and grip—so you can confidently stand over the ball knowing everything is completely in sync.
• Consistent Swing Feel - Each HB SOFT 2 Putter has a consistent swing feel—model to model—no matter which shaft length you choose. Our R&D team carefully analyzed every HB SOFT 2 Putter shape at each shaft length available, then used a counterbalance weight to perfect both standard lengths. Plus, both stock grips are weighted equally, so swing feel and balance consistency don't change whether you're using the oversize or the pistol grip.