Globeride, Inc. (formerly Daiwa Seiko Corporation) is a Japanese company that produces fishing equipment in addition to tennis, golf and biking gear. Globeride's fishing products, sold under the Daiwa brand, account for the majority of its sales. The company also offers licensed Prince brand tennis gear, premium GIII brand golf gear, Bottecchia bicycles, and other outdoor products.
Globeride, founded in 1958, operates from offices throughout Japan and internationally from subsidiaries in Australia, China, France, Germany, Taiwan, Thailand, the UK, and the US (Daiwa Corporation). The British subsidiary, Daiwa Sports Ltd., was established in 1977 and production commenced the following year with the production of fishing rods and golf clubs. The Company renamed itself from Daiwa Seiko Corporation to Globeride on October 1, 2009.