Hello Kitty also known by her full name Kitty White is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. Sanrio depicts Hello Kitty as a female gijinka of Japanese Bobtail with a red bow and, notably, no mouth. According to her backstory, she is a perpetual 3rd-grade student who lives outside London. Kitty shares the same birthday as her twin sister, Mimi on November 1. Since the cartoon character's creation, Hello Kitty has become a media franchise including a product line, clothing apparel, toy-line, manga comics, anime series, popular music, and other media.
First aimed at pre-teenage females, Hello Kitty's market included adolescent and adult consumers. A variety of products ranging from school supplies to fashion accessories feature this character. Several Hello Kitty TV series, targeted towards children, have been produced, as well as several manga comics and anime films. There are three Sanrio theme parks based on Hello Kitty, Harmonyland in Hiji, Ōita, Japan, Sanrio Puroland in Tama New Town, Tokyo, Japan, and Sanrio Hello Kitty Town in Iskandar Puteri, Johor, Malaysia.