Founded in 1973 by Thomas L. Crow, who was inspired by the notion that golfers in the United States typically bought clubs at a whim, with the hopes that they may make their game better. King Cobra as it was know at the time produced one of the first utility clubs, the Baffler, long before the use of such clubs became popular.
The company was acquired in 1996 by American Brands Inc. (later known as Fortune Brands) and was grouped together under the Acushnet Company umbrella along with the company's other golf brands, Titleist, FootJoy, and Pinnacle Golf. Cobra was acquired by Puma SE in 2010 forming Cobra-Puma Golf.
Today Cobra Golf, based in Carlsbad, California, is an American manufacturer of golf equipment. The company is currently a subsidiary of the German athletic wear and sports lifestyle company Puma, which in turn is part of the French holding Kering.